Welcome to Happy Happy,

Your partner in growth

Marketing Leadership with Soul

At Happy Happy, we understand that small businesses need big ideas. As a boutique brand and content agency, we specialize in providing Fractional CMO services to empower growing businesses with the strategic leadership they need—without the full-time commitment.

What We Do

Fractional CMO

Think of us as your on-demand marketing leader. We’ll guide your brand through:

  • Brand Strategy Development: From defining your value proposition to creating a cohesive brand architecture that drives growth.

  • Go-to-Market Campaigns: Launching new products or services with strategies designed to resonate with your audience.

  • Marketing Team Leadership: Managing creative teams and agency partners to execute campaigns that deliver results.

Content & Social Media Strategy

Engage your audience where they are with content that inspires and converts. We specialize in:

  • Building compelling social personas and growing communities (like the +208% social growth achieved at Insomnia Cookies).

  • Developing tailored content strategies for platforms like Instagram, TikTok, and more.

  • Creating detailed briefs and creative direction for assets across email, social, and in-store experiences.

Data-Driven Insights

We don’t just create—we measure. Our data-driven approach ensures every campaign is optimized for success. From audience profiling to ROI reporting, we help you make informed decisions.

Why Choose Happy Happy?

With a proven track record of working with iconic brands like Maybelline NY, Essie, Insomnia Cookies, and the Philadelphia 76ers, Gab brings big-brand expertise to small business challenges. Here’s what sets her apart:

  • Creative Leadership: Over 15 years of experience managing cross-functional teams and delivering award-winning campaigns.

  • Results-Oriented Strategies: Whether it’s growing social audiences by triple digits or launching record-breaking products, our work speaks for itself.

  • Hands-On Collaboration: We’re not just a consultant; we’re your partner who rolls up our sleeves to make things happen.

What Our Clients Are Saying...

  • "Gab's marketing expertise and organization skills help me stay focused on tasks ahead and are never overwhelming or burdensome. The biggest noticeable change since working with Gab has been our retail sales and social media engagement. They’ve increased substantially and I believe these results speak for themselves."

    Chelsie, Rebel Nail Salon

  • "I knew when I started my brand I wanted Gab involved. She brings a level of professionalism and creativity that I could not find myself. With everything Gab has done for Habibi, she has kept it true to my brand and she helps me pluck my ideas from the clouds and brings them to life. "

    Miled, Habibi Supper Club

  • "I came to Happy Happy with an idea and Gab turned it into a fully realized brand. Her vision, strategy, and knowledge has opened my eyes about what it takes to grow a brand/business and has energized and elevated my journey throughout."

    Muthur, Muthur Nails

  • "Gab has been instrumental in shaping my social media strategy while helping me refine my voice, vision and mission for my practice. I wholeheartedly recommend her to anyone seeking guidance with social media or branding. Not only is she the best in the business, but she's also an absolute joy to work with!"

    Steph, Authenticity Goddess

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